Speaking

Useful ideas. Practical implementation. Very little AI theatre.

Most rooms have heard the AI talk already. What they have rarely heard is what actually has to change inside the work before any of it holds — and what happens to a firm when the founder is still the invisible specification behind every good output.

Angela Sedran
Topics

Three talks, all built on the same argument.

01
AI use is not AI capacity.
  • Why giving everyone a licence changes nothing structural
  • The difference between faster people and a more capable firm
  • What the honest test looks like
02
Multiply your best thinking.
  • The judgement, context and standards that never got written down
  • Why documentation alone produces a better-documented bottleneck
  • What actually has to move for capability to travel
03
Build capacity before headcount.
  • The moment a firm decides to solve a design problem by hiring
  • What that decision costs, and what it hides
  • The work to do first
Formats

Pick the one that fits the room.

30–60 minutes
Keynote or conference session

One argument, made properly, with examples the room recognises. Q&A if the schedule allows it.

60–90 minutes
Executive or member briefing

Smaller room, more conversation. Works best when the group shares a sector, because the examples can be specific rather than generic.

2–3 hours, or half a day
Implementation clinic

Working session. Each firm leaves having mapped one recurring job and identified what it actually depends on.

Angela Sedran at the Steven Bartlett Business & Life Speaking Tour
In the room

The talks come out of the work.

Not from a stage career. I spend most of my time inside founder-led firms working on the constraint itself, which is why the examples in a talk are specific rather than general — and why the questions afterwards tend to be the useful kind.

Backstage at the Steven Bartlett Business & Life Speaking Tour, Australia.

Professional associations and member groups

Your members have already been told AI matters.

What they have generally not been given is anything they can act on when they get back to a practice, a firm or a studio with eleven people and no operations team.

So the examples are sector-specific, not generic: the quote that always comes back for the principal to check, the report nobody else will sign off, the referral that sits because one person knows how it is normally handled. Every room has its own version, and naming it is what makes the rest land.

I will ask who is in the room before agreeing a topic. If the fit is wrong, I would rather say so than deliver a talk that does not belong there.

Why Angela

Twenty-five years, on both sides of the problem.

Strategy, leadership and operating work across complex organisations — BHP, Microsoft, Vodafone, LexisNexis — and a decade inside founder-led firms where the same constraint keeps appearing in a different shape.

The talks come out of the work rather than the other way round.

In practice
Lightning Box Games
“Angela helped solidify our business goals and strategy to attain growth and success.”
Michael Maokhamphiou
Studio Director · Lightning Box Games
Tell me who is in the room.
Who is coming, and what do you want them to do differently afterwards?

Those two answers decide the topic and the format. If I am not the right person for that room, I will tell you.